Search Engine Optimization

The science/art of increasing traffic to a website by helping it rank higher in organic (non-paid) search results. SEO strategies aim to improve both internal and external factors that influence a website's ranking (aka "on page" and "off page" elements). Solutrix combines web programming expertise with business, writing, marketing and branding strategies to get your website found.

 Organic (non-paid) Search Results

This program is targeted at native search results, that is, the general search done by website users who are looking for specific products and services.

• Website analysis for targeted content

• Creation of keyword phrases for each product page

• Addition of meta title and description tags for each page that match the content on the those pages

• On-going program of testing search results for specific product/service keyword phrases

• Continuing changes to website properties to account for changes in search engine rules and policies

Adwords Campaign

This is a standard pay per click program primarily focused on Google.

• Solutrix will compile a list of keyword search phrases. These could number in the hundreds or thousands

• Terms are tested on a regular basis to determine their usefulness as Google periodically changes the parameters

• Competitor websites are analyzed for search term effectiveness and this data is incorporated into your PPC program

• Content on website pages may need to be updated or refocused based on changing Google parameters.

Landing Pages

Highly optimized pages created for specific products or services.

• Consult with company personnel to decide on “keyword phrases” describing company products

• Acquire HTML file of one page from existing website for branding purposes

• Build individual web pages (Landing Pages), using company branding, optimized to specific “keyword phrase”

• Submit completed web pages to top search engines to facilitate indexing and visibility

• Monitor Landing Page website analytics to formulate content improvements

• Edit pages to generate enhanced results